Why Your Blog Intro Matters

Hellooooo!

Welcome to the first edition of Fully Content! And today, we’re talking about BLOG INTROS.

(Note: Every Newsletter will not start like this; this IS the first edition, so it gets a pass! :))

Let me start with a question.

How do you expect readers to buy from you if they can’t even get past the first few lines of your blog?

Now, I know blogs aren’t necessarily the buying point in a user’s journey. But whether it’s a TOFU, MOFU, or BOFU blog (more on this in later editions), the goal remains the same: keeping readers engaged.

Because if they don’t even make it past the intro, what’s the point of investing in content?

Hear me out—if your blog post starts with:

• “In today’s fast-paced digital world…”

• “As technology continues to evolve at a rapid pace…”

• “In this ever-changing landscape…”

WE NEED TO TALK.

Whenever I research topics and see intros like this, I skip immediately. There’s nothing here that makes me want to read further.

And trust me, if I’m clicking away, your readers probably are too.

Why?

• Because it’s obvious.

• Because it’s generic.

• And honestly? It just looks sad.

Your blog’s introduction is the first impression. It determines whether someone will keep reading or hit the back button, saying

Let’s talk about intros that actually work. Ones that make your readers stay and actually care about what you have to say.

1. Start with a Question

(The “Hit Them Where It Hurts” Approach)

Start with asking your reader a direct question. Not just any question—one that makes them go, Yup, that’s me.

Imagine your best friend just got dumped, and instead of sugarcoating it, you look them dead in the eyes and ask, “So… how are you holding up?”

Brutal but effective.

Now, let’s bring it back to blogs. If you’re writing about productivity, don’t start with “In today’s busy world…” (yawn). Instead, try:

• “Ever stare at your to-do list for so long that you just… take a nap instead?”

• “Why does ‘just one episode’ always turn into an all-nighter?”

This is how Hubspot starts one of its blogs.

Here’s my take on a similar topic:

You’ve got their attention. Now, console them and offer a solution—just like a good friend would.

2. Start with a Stat

(The “Hard-Hitting Fact” Approach)

It's not my favorite, but I get it—stats make things official and help build credibility. If used right, they hook readers by showing them why they need to keep reading.

Compare these two openings:

• “In the ever-evolving world of digital marketing…” (Ugh.)

• “Did you know that 91% of content gets zero traffic from Google?”

Which one makes you want to keep reading?

The second one slaps you in the face with reality. It forces the reader to pay attention and think, Wait, what? Am I in that 91%?

And just like that, they’re invested.

3. Paint a Picture

(The “Vivid Scenario” Approach)

You know when you’re scrolling through a blog, and suddenly you feel what the writer is saying? That’s storytelling.

Instead of saying, “Poor time management can lead to stressful situations,” try:

• “Imagine walking into work, coffee in hand, feeling unstoppable—only to find out you were supposed to present… five minutes ago.”

• “It’s 11:58 PM. The deadline is midnight. You swear you had more time… but here you are, frantically typing with one hand and downing coffee with the other.”

See the difference? You’re not just telling the reader something. You’re showing them—and making them feel it.

4. Drop a Bold Statement

(The “Hot Take” Approach)

Nothing grabs attention like a little controversy. If your topic allows for it, start with a bold claim that makes readers stop and think.

Instead of:

• “Social media is an important tool for businesses.” (No kidding.)

Try:

• “Social media marketing is dead—at least, the way most businesses do it.”

• “SEO is useless if you ignore this one thing.”

Now, your reader is curious. They need to know what you mean. And that’s exactly what keeps them reading.

5. Use a Relatable Metaphor

(The “Make It Stick” Approach)

Metaphors make abstract concepts click. They take something complicated and turn it into something instantly understandable.

Instead of:

• “Your website needs better SEO.” (Meh.)

Try:

• “Think of your website like a bakery. If no one can find your shop, it doesn’t matter how good your cookies are.”

This is how I used it in one of my recent blogs.

These stick in people’s minds way better than generic statements.

Your blog’s intro is everything. 

If it sounds like every other post out there, your readers will bounce before they even reach your main point.

So, next time you sit down to write, ditch the “In today’s digital world” nonsense and try one of these instead:

✅ Start with a question that hits home.
✅ Lead with a stat that makes them think.
✅ Paint a picture they can feel.
✅ Make a bold claim that sparks curiosity.
✅ Use a relatable metaphor that sticks.

Oh, and if your intros sound like the ones I roasted at the beginning of this post? It might be time for an update.

Before You Go...

✍️ Writing Tip of the Week

Use the “So what?” test. 

After every key point, ask yourself, “So what?” If the answer isn’t clear, rewrite.

I’ll see you next Tuesday!

Stay Fully Content,
Nikita