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- To AI or not to AI?
One question that literally every client has asked me is:
“Do you use AI?” And if yes, what for?
Now, there’s no right or wrong answer to this. It really boils down to preference. Some clients actually prefer the use of AI for faster turnaround times (of course, human-edited), while others are strictly against it.
So where do we, as writers, find the safe spot?
My answer is: use AI, just not blindly.
Here’s how I use AI in my content creation process.
Summarizing research
AI helps me cut through the noise. Some blogs take a lot of research, while others might need a unique angle to stand out.
It helps summarize reports and spot gaps in top-ranking SERP results, allowing me to focus on the good stuff faster and better.
Keep in mind:
I never take the summary at face value. I use it as a starting point, then cross-check the original sources before using anything in a draft.
Generating content ideas
When I’m stuck or want to explore fresh angles, I prompt AI to help me brainstorm subtopics, headline variations, or hooks.
Depending on the client, if they prefer a more formal tone and I’m running out of words, I use AI for phrasing support too.
Keep in mind:
I don’t pick the first idea that pops up. I keep pushing the prompt, mix it with audience insights and SEO, then shape it into something that sounds like me.
Try this: Ask AI to “List unexpected angles on [topic].” It’s a good place to start when you're staring at a blank doc.
Rephrasing tricky lines
While editing, if some sentences don’t land right the first time, I run them through AI to explore cleaner, sharper phrasing options.
Keep in mind:
I never let it rewrite my tone. I treat the suggestions like a rough draft and tweak the output so it still sounds human (and not like it was spat out by a bot).
Spotting content gaps
This one’s kinda important when writing for blogs that need to rank.
After the draft is done, I ask AI: “What’s missing here compared to the top-ranking content on this topic?”
It flags potential subtopics, FAQs, or examples I might’ve overlooked.
Keep in mind:
I use it to fill gaps. If it doesn’t add value or help the reader, it doesn’t make the cut.
What AI doesn’t do in my process:
It doesn’t write full sections for me
It doesn’t replace my voice
And it definitely doesn’t replace edits, empathy, or strategy
Also, as a writer since the pre-AI era, I know what makes a sentence good. And that instinct still drives everything I write.
Before You Go...
✍️ Writing Tip of the Week
Use the “Why + What + So What” formula to write stronger opening lines.
Instead of:
“Email marketing is a useful tool for businesses.”
Try this:
“Email marketing still drives $36 for every $1 spent, yet most businesses ignore it. Here’s what you’re missing (and how to fix it).
Are you thinking the same?
I’ll see you next Tuesday!
Stay Fully Content,
Nikita