Stop Publishing More Blogs!

“Post consistently!” says everyone. But how consistent?

Posting every day is also consistent, and so is posting once a month!
But is it too consistent? Or maybe not enough?

Some say “post daily to rank.” Others swear by one epic post a month.
So... what actually works?

It’s not about how often you publish, but why and what you publish.

Here’s how to figure out your right cadence:

1. Start With Purpose, Not Pressure

Publishing just to stay on schedule leads to empty, forgettable content. It leaves you obsessing over the deadline and ignoring the nuances.

Instead, ask:

• What’s the goal of each post? (Traffic, backlinks, conversions?)

• Who is it for, and where are they in their journey?

• Is this post filling a gap or adding to the noise?

Try this:
Audit your last 5 blogs.

• If the blog brings traffic but no conversions:
  Keep it. Update the CTA to match the reader's intent. Add an internal link to a conversion-focused post.
  

• If it ranks well but is outdated:
  Update it. Refresh stats, examples, and screenshots. Improve structure for clarity and SEO.
  

• If it’s not getting traffic, conversions, or backlinks:
  Unpublish or consolidate.

  • Check if a similar blog is doing better — if yes, merge them.

  • If it’s off-topic or thin, unpublish it and redirect the URL to a relevant page.
    

• If it could be reused in another format:
  Repurpose it. Turn it into a checklist, carousel, or email series — especially if the content is good but the format underperformed.

2. Align Content with Capacity

Velocity without quality = forgettable content.
Quality without consistency = no momentum.

Here’s a basic framework:

• Solo writers or small teams: 2–3 posts/month

• Growing teams: 1 post/week

• Large teams with a content engine: 3–5/week (but only if every post is purposeful)

More isn’t better. Better is better.
Publishing more only works if your systems, editing, and research scale with it.

3. Google Rewards Value

Forget churning out keyword-stuffed posts every day to please the algorithm. It doesn’t work anymore.

Google now looks for:

• Originality and expertise

• Real human value

• Signals of trust (backlinks, engagement, shares)

You could publish one blog per month and outperform someone publishing 20, if it hits deeper, answers better, and reads smoother.

4. Set a Sustainable Content Rhythm

What matters most is consistency over time.
A solid cadence builds audience trust and trains search engines to expect quality.

Ask yourself:

• Can I maintain this pace for 3–6 months without sacrificing quality or team sanity?

• Am I balancing new content with updates and repurposing to maximize effort?

Instead of a strict weekly quota, build a content rhythm that accounts for:

• New posts for fresh ideas and SEO signals

• Updates to keep top performers relevant

• Repurposing into formats like LinkedIn posts, carousels, email series, or PDFs

This prevents content fatigue, fills multiple channels, and ensures every piece has a longer shelf life.

5. Track What Works, Then Double Down

Don’t just track how much you publish, track what actually moves the needle.

Look beyond surface-level metrics and ask:

• Which blog posts consistently bring in qualified traffic?

• Which ones lead to newsletter signups, demo requests, or purchases?

• What topics, formats, or angles tend to earn backlinks, shares, or engagement?

You don’t need more content. You need more of what’s already working.

TL;DR?

→ Start with content purpose, not pressure
→ Match cadence to your team’s actual capacity
→ Focus on value , that’s what Google ranks
→ Be consistent, not just frequent
→ Review what’s working and scale from there

Before You Go...

✍️ Writing Tip of the Week

Cut your last sentence.

If your blog has already made the point, that final summary line is probably filler.
End on the strongest note, not the safest one.

Test it:
Delete the last line. Does the post feel tighter? You’re done.

I’ll see you next Tuesday!

Stay Fully Content,
Nikita