Stop Blogging the Old Way!

Are you still using landline phones? Still sending letters by mail that take months to arrive? No, right? (Right?)

So, why stick with old blogging practices that are even more outdated?

In today’s edition, we are breaking down blogging myths.

Oh, and will also cover what works today and how you can implement these fresh ideas.

#1: Longer Blogs Always Rank Better

The Myth: You must write 2,000+ words to rank high.

Example: An 800-word post that answers a specific question clearly can outperform a 3,000-word article filled with fluff.

What’s Working Now: Focus on quality and depth. Write in-depth posts that build trust through expert insights and strong E-E-A-T signals.

Add sections, each addressing a specific problem or challenge related to the topic. If you don’t have anything to add, skip it.

Your content should serve the reader’s needs, not just hit a word count.

#2: More Keywords Means More Traffic

The Myth: Stuffing your post with keywords will boost traffic.

Example: Repeating “best coffee” over and over makes the text hard to read and sounds robotic.

What’s Working Now: Use natural language and semantic search.

Focus on context and intent rather than cramming in keywords. This improves readability and matches what users are looking for.

#3: Posting Frequently Means Success

The Myth: The more posts you publish, the better your results.

Example: Publishing five rushed, low-quality posts in a week might not help at all.

What’s Working Now: Quality over quantity is key. A few well-crafted, value-driven posts that reflect your brand and expertise will win over readers.

Consistency is important, but each post should add value.

#4: SEO Is Just About Rankings

The Myth: High rankings are the only measure of SEO success.

Example: A page might rank high but fail to answer your readers’ questions or entice real engagement.

What’s Working Now: Focus on engagement and conversion. Your SEO strategy should aim for high E-E-A-T, clear user intent, and content that builds lasting trust, not just top rankings.

#5: Every Page Needs Unique Keywords

The Myth: Each page must target completely different keywords.

Example: Two pages on “healthy breakfast recipes” can use similar keywords if they cover different angles, such as quick recipes versus meal prep ideas.

What’s Working Now: Build topic clusters. Use overlapping keywords naturally to support your overall topic. Focus on intent and structure your content so that related pages strengthen each other.

TL;DR?

✅ Value First: Solve real problems, not just fill space.

✅ Write Like You Talk: Simple, clear, and easy to read.

✅ Depth Over Length: A useful 800-word post beats a fluffy 2,000-word one.

Before You Go...

✍️ Writing Tip of the Week

Choose one long sentence (over 20 words) from your draft.

Break it into two shorter sentences. This makes your writing snapier and easier to follow.

I’ll see you next Tuesday!

Stay Fully Content,
Nikita