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- One SaaS Blog = Five Sales Assets
Most SaaS founders I work with are already publishing blogs.
But that blog lives only on the blog.
Maybe it gets a LinkedIn post. Maybe a newsletter mention.
And that’s it.
When your blog is written for the right reader (a buyer, not a user), you can repurpose it into 5 high-ROI assets, each serving a different function across your funnel.
Let me show you how I did this recently:
The Blog Topic
Now, here’s how we turned one blog into five buyer-focused assets:
1. LinkedIn Thought Leadership Post
We pulled out a spicy stat from the blog and framed it as a question:
“The average team leader spends 12 hours/week checking in on what their team’s doing.
Is it really about accountability — or control?”
→ This led to comments from Ops leaders and opened DMs for sales.
→ We linked to the blog in the comments, not the post (reach hack).
2. Sales Follow-up Email
For prospects who ghost after the first call:
“Thought you might enjoy this read, we talked about team visibility, and this blog digs into how micromanagement affects Ops goals.”
→ Relevance: high.
→ Feels like a helpful share, not a pitch.
3. Slide in a Pitch Deck
Took the key insight: Micromanagement is a cost center.
Turned it into one slide that helped AEs frame the problem before pitching the tool.
→ Because when the buyer nods at the problem, they’re more open to the solution.
In a SaaS newsletter sent to leads and freemium users:
“We’ve all seen remote work turn into overwork.
But is the issue really remote work, or lack of visibility? Here’s a quick read.”
→ Warmed up inactive leads with a perspective they hadn’t seen.
→ Also educated user-side readers on what their boss cares about.
5. Internal Enablement Note
A short Loom + doc we gave the sales team:
→ What the blog says
→ Who it’s for
→ How to use it in convos or emails
→ TL;DR if they don’t have time
This alone made reps actually use the blog.
Because content only sells if the sales team knows how to use it.
Take This With You:
If your blog is good but lives in a silo, you’re only using 20% of its value.
One blog = multiple buyer touchpoints
👋 Hi, I’m Nikita :)
I write B2B blogs and newsletters that connect with the right people and help your business grow.
P.S. Whenever you're ready, here are 2 ways I can help:
Done-for-you blogs – Well-researched, strategic content that serves both your buyers and sales goals.
Newsletter writing – Weekly or bi-weekly newsletters that feel personal and on-brand, and keep reminding your audience how awesome you are.