- Fully Content
- Posts
- AI Overviews Are Eating Your Blog Traffic
Google’s new AI Overviews are stealing clicks.
You used to rank #1? Now you’re lucky if you even get seen.
I dug into Ahrefs and found that AIOs are capturing 34.5% of clicks that previously went to the first organic result.
That’s one-third of your traffic, Gone!
And if your SaaS leans on long-tail blog traffic at the top of the funnel, you’re probably already feeling it.
So what’s working now? Owning your audience.
Newsletters. Webinars. Product-led content. Places where Google can’t swoop in and steal your eyeballs.
Takeaway:
Start shifting 20% of your “SEO blog” budget toward owned channels this quarter.
Treat your blog as a jumping-off point—not the end goal.
Feed that content into your emails, your app, your podcast. Wherever you control the narrative.
SaaS Tools to Try
Tool | What It Does | Quick Win |
|---|---|---|
Content-ops OS | Auto-brief + repurpose in one click | |
Owned-media hub | Turn blog + video into your own Netflix | |
Deep research agent | Visual report from 100+ sources in minutes | |
One-click email opt-ins | Grow your list 20–50% without extra forms |
Worth-Saving Resources
AI Overview Survival Guide – Checklist + KPI sheet to audit your most vulnerable posts
Owned-Media Playbook – How to ditch dependency on Google/social and build your own loyal audience
What’s the trend?
“Zero-click content will hit marketing budgets harder than any Google update since 2012.”
AI Overviews reduce clicks by 34.5%.
Google says being featured in an AI Overview leads to HIGHER click-through rates compared to a traditional first-place ranking. Logic disagrees, and now, so does our data.
We analyzed 300,000 keywords and found that the presence of an AI
— Ryan Law (@thinking_slow)
12:01 PM • Apr 17, 2025
💡 Content Idea of the Week
Industry | Working Title | Funnel Stage | Why It Matters |
|---|---|---|---|
FinTech SaaS | “Your Spreadsheets Are a Security Risk—Here’s the Safer Workflow” | MOFU | Helps finance leaders who care about compliance + automation |
Have feedback or a great tool to feature?
Just hit reply — I read every email.
— Nikita :)